Consumer / 消费者

Consumer: The most generic and all-encompassing term for a firm’s targets. The term is used in either the business-to-business or household context and may refer to the firm’s current customers, competitors’ customers, or current non-purchasers with similar needs or demographic characteristics. The term does not differentiate between whether the person is a buyer or a user target. Only a fraction of consumers will become customers.

消费者:能囊括公司目标的一般性术语。通常用于企业对企业模式或公司内部,包括公司现有客户,竞争者的客户,现有具备相同需求或人口特征的非购买者。它没有明显的购买者和使用者之分,仅一小部分消费者会成为客户。

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