Focus Groups / 焦点小组

Focus Groups: A qualitative market research technique where 8 to 12 market participants are gathered in one room for a discussion under the leadership of a trained moderator. Discussion focuses on a consumer problem, product, or potential solution to a problem. The results of these discussions are not projectable to the general market.

焦点小组:有8至12个市场参与者在引导下进行讨论的定性市场调研方法。讨论集中在消费者、产品和问题解决方法上,讨论结果不直接映射大众市场。

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