Product Development / 产品开发

Product Development: The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. (See Chapters 19 – 22 of The PDMA HandBook 1st Edition.)

产品开发:新产品的战略、组织、概念产生、产品计划及市场计划的制定和评估以及商业化的整个流程。

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